Explaining How SEO Works On TikTok in 2024
Optimizing for TikTok SEO can be a great way to increase visibility, reach more users, and grow your following. In this guide, we'll give you an overview of what SEO is, how it affects TikTok, and tips for optimizing content to get the most out of your efforts.
1. Identify Keywords and Hashtags
One of the best ways to get started with SEO on TikTok is to identify target keywords and hashtags. These are words or phrases that you want your videos to be associated with when users search for them on TikTok. To find relevant keywords, look at the descriptions under related videos, as well as popular tags used in the comments section. You can also use a keyword tool like KeywordTool.io or Ubersuggest to get an idea of which terms are most searched for. Once you have identified relevant keywords, make sure to include them in your video titles, descriptions, and captions.
2. Learn Your Audience’s Interests
Another important way to optimize your SEO on TikTok is to learn more about your audience’s interests and incorporate that information into your videos. Try to take the time to research what type of content resonates with them, as well as which topics, hashtags, and phrases are trending. You can even create polls or quizzes for further insight into their preferences. Ultimately, understanding your audience better will help you create valuable and engaging content that speaks directly to their needs, interests, and desires. @keeansocial does a great job breaking this down in this video above.
3. Include SEO Friendly Keywords
One of the most important ways to optimize your SEO on TikTok is to choose keywords wisely when editing your video titles and descriptions. This should be done thoughtfully, as inappropriate keyword usage can actually harm your overall ranking. Before you publish any video, do some research to find out which words are being used most commonly in searches related to that topic. Then, use relevant keywords that have low competition or have been overlooked by others within the content of your videos.
4. Add Popular Music and Tags To Videos
Adding popular music or tags to your videos on TikTok is a great way to increase their reach. You could include the title of the song in your video title and description, or use it as background music for the whole clip. Whether you use an official soundtrack or an unofficial one, it will make your videos more appealing to viewers and can improve their rankings in search results. Furthermore, using trending hashtags relevant to your video's content can also help boost its reach.
5. Take Advantage of Trends
Taking part in the popular TikTok challenges and Duets will help you to engage with other users, grow your followers and be seen by a larger audience – provided your content is good enough. Popular TikTok challenges usually involve an already established accompanying soundtrack, making it easier for users to get involved as they can just record themselves dancing or singing along. On the other hand, Duets provide a great opportunity for video collaborations that might lead to new viewers discovering your channel.